A toothbrush is a toothbrush is a toothbrush, right?
Colgate thinks not.
Their toothbrushes are science-backed, designed to be 'smart health devices.' The ask: get people to agree.
I conceptualised an AI bot who helps you look at your mouth-health, smartly. Just like their toothbrushes do.
World...meet Brainy! Conceptualised and voiced by me.
The TVC for Colgate ZigZag, with 16-degree-angled bristles that keep your mouth 'horror' free.
Film for Colgate Gentle, with cushion soft bristles that got people seeing mouth care as skin care too!