Palmolive wanted to tell modern Indian women - self love is not selfish.
Their new range of face care was ready with all the love... all women had to do was choose the love for themselves
My idea: Self love starts with self prioritisation. Say yes to you, the same way you say yes to everyone else.
Palmolive launched the day after women's day with a full page print in TOI.
The reminder to all women was simple: you don't need an occasion to show yourself love!
For one whole week Palmolive ran personalised print ads in TOI with crowdsourced images of women who said yes to themselves across our social media pages.
Product focussed print work for the foam face washes.
Brand Philosophy - our voice, our soul:
A snapshot of some of the thinking behind building brand Palmolive and 'Say yes to you'