Soie was a sassy, playful lingerie brand that wanted to appeal to young urban women. But they lacked a unique voice.
Since Soie means silk in French, we decided to lean into the French factor, with the tagline Soie, French for yes, please!
After all, isn't everything more irresistible with a French accent?
Since Soie means silk in French, we decided to lean into the French factor, with the tagline Soie, French for yes, please!
After all, isn't everything more irresistible with a French accent?
Dictionary-style print ads of French phrases you couldn't help but exclaim out loud when wearing lingerie from Soie.
