How do you win over an over-scheduled, bookmark-everything generation? You throw out the itinerary.
We spoke to a generation that was planning even its rest. And offered them something rarer than five stars: the joy of the unplanned. We pitched a brand world built not around rigid itineraries, but around discovery. Each piece celebrated the quiet magic of unplanned moments and chance discoveries.
If it feels like serendipity, it's probably another Tuesday at the Trident.
How 'See what finds you' becomes a summer campaign on socials.